When the economy tanked back in 2007, a lot of businesses got flushed into the whirlpool and went down the drain with it. If you are still in business, the good news is that you are a survivor! Although the economy is improving, many small businesses are still treading water. You may have to rebuild your business brick by brick to regain the success you had previously achieved, but more good news— you have the tools to do it.
Write what you know. That's what they teach you in school, but in the world of professional copywriting you'll often be called upon to write content on subjects that are foreign to you.
Many questions plague new freelance writers. One of the most confusing is how to price your freelance content services. Pricing freelance writing varies from pricing by the word to the hour, the page, or the project.
How many times have you seen phrases like "we can offer you", "we will develop" or "we have created" on a web site?
Verbs like can, will, and have take your web copy out of the present and either put it in the future or the past. Using future tense and past-tense phrases is one of the biggest mistakes copywriters make in writing web copy.
You don't have to freeze your toes off in the winter to keep your business running. Warm up to new clients by bringing cold calling into your (and their) comfort zone.
Cold calling can be pleasant and lucrative when you know how to do it the right way.
Late in her life, my Mother taught me to be a leader. In her Senior years, she lost her sight. The first time I took her arm to help her navigate a flight of stairs, she indignantly pulled away from me."I take your arm. You don‘t take mine, " she said. ".You don‘t need to steer me. Lead me."