By Linda Jenkinson | Sep 23, 2016
It probably comes as no surprise to anyone familiar with reading on the web that narrow text column widths are preferable to wide ones. Because web designers pay attention to resolutions and screen sizes, most templates are designed so that the active window is the appropriate column width. The length (inch-wise) of an article is more important to the webmaster.
By Linda Jenkinson | Sep 16, 2016
There are two sides to every issue, pro and con. The phrase comes from the Roman, pro et contra, meaning for and against. Funny thing is, whichever side we are on, we tend to believe we are on the pro side.
It is easy to become antagonistic towards the cons, to believe the worst about the issue as well as the people on that other side.
By Linda Jenkinson | Sep 09, 2016
What you say might be less important than how you say it.
This holds true, in fact, even truer for material that is published on the web.
By Linda Jenkinson | Aug 23, 2016
Write because you love writing. If your goal in writing is monetary success, you may be disappointed.
Throughout history, writing hasn't been a 'get rich quick' scheme for most writers. In fact, many famous writers, such as Edgar Allan Poe, died broke and broken. If you are writing for any other reason than you absolutely love writing, you are writing for the wrong reason.
By Linda Jenkinson | Aug 02, 2016
To the non-native speaker, writing a piece in English can be downright scary. According to Oxford Dictionaries, English is the principal language of some 400 million people and the most widely used second language in the world.
By Linda Jenkinson | Jul 26, 2016
Whether you are writing for online visitors or offline readers, if you are writing non-fiction properly citing your sources is critical. While citations are a small detail of writing that are often overlooked, citations can save you from being labeled as a plagiarist and they also advance your credibility.
By Linda Jenkinson | Jul 22, 2016
When the economy tanked back in 2007, a lot of businesses got flushed into the whirlpool and went down the drain with it. If you are still in business, the good news is that you are a survivor! Although the economy is improving, many small businesses are still treading water. You may have to rebuild your business brick by brick to regain the success you had previously achieved, but more good news— you have the tools to do it.
By Linda Jenkinson | Jul 12, 2016
Before computers, writer's block buried your muse under a pile of wrinkled paper and left you bemused. Its synonyms are synonymous with writer's block: addled, muddled, overwhelmed, paralyzed, perplexed. These are the feelings writers get when they convince themselves they can't write.
By Linda Jenkinson | Jun 17, 2016
When your fingers do the talking, sometimes they trip over your words and leave your ideas in shambles. That's why it's helpful to establish and use a personal style guide.
By Linda Jenkinson | Jun 03, 2016
Write what you know.
That's what they teach you in school, but in the world of professional copywriting you'll often be called upon to write content on subjects that are foreign to you.