When your fingers do the talking, sometimes they trip over your words and leave your ideas in shambles. That's why it's helpful to establish and use a personal style guide.
Write what you know. That's what they teach you in school, but in the world of professional copywriting you'll often be called upon to write content on subjects that are foreign to you.
Many questions plague new freelance writers. One of the most confusing is how to price your freelance content services. Pricing freelance writing varies from pricing by the word to the hour, the page, or the project.
One of the questions new freelancers often ask is, "Who owns the copyright when the work is done?" Keeping in mind that I am not a lawyer, here is my view on copyright ownership and transfers. With a few exceptions, any intellectual property that can be put into a tangible form is copyrighted from the time of completion by its author or creator whether or not it contains a copyright notice.
How many times have you seen phrases like "we can offer you", "we will develop" or "we have created" on a web site?
Verbs like can, will, and have take your web copy out of the present and either put it in the future or the past. Using future tense and past-tense phrases is one of the biggest mistakes copywriters make in writing web copy.
The name "title tag" is really a misnomer. There is no such thing. Title is used in two different areas of html. One is the title element and the other is the the title attribute.
This post was inspired by a comment that Facebook Fan Page Likes are practically useless. Actually, if you have a fan page (and if you are an author you should), "Likes" are important to the success of your page.
You don't have to freeze your toes off in the winter to keep your business running. Warm up to new clients by bringing cold calling into your (and their) comfort zone.
Cold calling can be pleasant and lucrative when you know how to do it the right way.
Late in her life, my Mother taught me to be a leader. In her Senior years, she lost her sight. The first time I took her arm to help her navigate a flight of stairs, she indignantly pulled away from me."I take your arm. You don‘t take mine, " she said. ".You don‘t need to steer me. Lead me."