Josh Benton of Harvard’s Neiman Journalism Lab defined clickbait as "Noun: Things I don't like on the Internet.”
There is little to like about clickbait. Clickbait is a headline that generates a momentary rush of excitement that culminates in a rapid letdown. It is a corruption of information, a "bait and switch" tactic that leads to the Internet's most insipid websites and faux blogs filled with picture galleries accompanied by short, vapid blurbs of text.
I marvel at the language skills of those who live outside of native English-speaking countries. Several friends speak two or more languages. I find that phenomenal. Although I have studied French and Spanish, I am far from conversant in either language. English is my one and only and sometimes I've wondered about that..
Citing your sources helps you earn credibility. Whether you write non-fiction for online visitors or offline readers, proper citing of sources is critical.
It may come as no surprise to those who read online that narrow text columns are preferable to wide ones. Good web developers pay attention to browser resolutions and screen sizes to ensure that their web pages are the right width. The length (i.e. word count) of an article is the writer's concern.
There are two sides to every issue, pro and con. The phrase comes from the Roman, pro et contra, meaning for and against. Funny thing is, whichever side we are on, we tend to believe we are on the pro side. It is easy to become antagonistic towards the cons, to believe the worst about the issue as well as the people on that other side.