When the economy tanked back in 2007, a lot of businesses got flushed into the whirlpool and went down the drain with it. If you are still in business, the good news is that you are a survivor! Although the economy is improving, many small businesses are still treading water. You may have to rebuild your business brick by brick to regain the success you had previously achieved, but more good news— you have the tools to do it.
This post was inspired by a comment that Facebook Fan Page Likes are practically useless. Actually, if you have a fan page (and if you are an author you should), "Likes" are important to the success of your page.
You don't have to freeze your toes off in the winter to keep your business running. Warm up to new clients by bringing cold calling into your (and their) comfort zone.
Cold calling can be pleasant and lucrative when you know how to do it the right way.