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Satisfying Client Needs: The Client Questionnaire

Cartoon

Write what you know. That's what they teach you in school, but in the world of professional copywriting you'll often be called upon to write content on subjects that are foreign to you.

Pricing Freelance

Many questions plague new freelance writers. One of the most confusing is how to price your freelance content services. Pricing freelance writing varies from pricing by the word to the hour, the page, or the project.

Kick the Cans

kick the can

How many times have you seen phrases like "we can offer you", "we will develop" or "we have created" on a web site?
Verbs like can, will, and have take your web copy out of the present and either put it in the future or the past. Using future tense and past-tense phrases is one of the biggest mistakes copywriters make in writing web copy.

The Title Tag: What Is It?

The name "title tag" is really a misnomer. There is no such thing. Title is used in two different areas of html. One is the title element and the other is the the title attribute.

Optimize Your Facebook Fan Page for Likes

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This post was inspired by a comment that Facebook Fan Page Likes are practically useless. Actually, if you have a fan page (and if you are an author you should), "Likes" are important to the success of your page.

Cold Call Tips for Warm Response

cold call

You don't have to freeze your toes off in the winter to keep your business running. Warm up to new clients by bringing cold calling into your (and their) comfort zone.
Cold calling can be pleasant and lucrative when you know how to do it the right way.

Be a Leader

woman at computer

Late in her life, my Mother taught me to be a leader. In her Senior years, she lost her sight. The first time I took her arm to help her navigate a flight of stairs, she indignantly pulled away from me."I take your arm. You don‘t take mine, " she said. ".You don‘t need to steer me. Lead me."