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Writing for Online Reading: How Long Is Too Long?

measuring length

It probably comes as no surprise to anyone familiar with reading on the web that narrow text column widths are preferable to wide ones. Because web designers pay attention to resolutions and screen sizes, most templates are designed so that the active window is the appropriate column width. The length (inch-wise) of an article is more important to the webmaster.


Formatting Content: The Medium IS the Message

Look Here!

What you say might be less important than how you say it.
This holds true, in fact, even truer for material that is published on the web.


Kick the Cans

kick the can

How many times have you seen phrases like "we can offer you", "we will develop" or "we have created" on a web site?
Verbs like can, will, and have take your web copy out of the present and either put it in the future or the past. Using future tense and past-tense phrases is one of the biggest mistakes copywriters make in writing web copy.

The Title Tag: What Is It?

The name "title tag" is really a misnomer. There is no such thing. Title is used in two different areas of html. One is the title element and the other is the the title attribute.

Royalty Free vs. Really Free

We've all downloaded software that has "Agree” and "Disagree” buttons, meaning that we have read and agree to the terms of use.Because clicking agree means you get to continue, you may be tempted to click without reading the lengthy legal terms just because you want the software. If you click the disagree, you lose the ability to install the software. Many Internet stock photo galleries use similar buttons.