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Clickbait: Nothin' to See Here

don't be reeled in by clickbait

Josh Benton of Harvard’s Neiman Journalism Lab defined clickbait as "Noun: Things I don't like on the Internet.”
There is little to like about clickbait. Clickbait is a headline that generates a momentary rush of excitement that culminates in a rapid letdown. It is a corruption of information, a "bait and switch" tactic that leads to the Internet's most insipid websites and faux blogs filled with picture galleries accompanied by short, vapid blurbs of text.