Everybody likes a discount because discounts knock off some of that retail markup and make buying easier. Markdown is a writing system that is like getting a discount on writing content that will be published in html.
Josh Benton of Harvard’s Neiman Journalism Lab defined clickbait as "Noun: Things I don't like on the Internet.”
There is little to like about clickbait. Clickbait is a headline that generates a momentary rush of excitement that culminates in a rapid letdown. It is a corruption of information, a "bait and switch" tactic that leads to the Internet's most insipid websites and faux blogs filled with picture galleries accompanied by short, vapid blurbs of text.
When your fingers do the talking, sometimes they trip over your words and leave your ideas in shambles. That's why it's helpful to establish and use a personal style guide.