Talk the Talk. Write the Walk.
I marvel at the language skills of those who live outside of native English-speaking countries. Several friends speak two or more languages. I find that phenomenal. Although I have studied French and Spanish, I am far from conversant in either language. English is my one and only and sometimes I've wondered about that..
How I Write
Formatting Content: The Medium
IS the Message
What you say might be less important than how you say it.
This holds true, in fact, even truer for material that is published on the web.
Your Personal Style Guide
When your fingers do the talking, sometimes they trip over your words and leave your ideas in shambles. That's why it's helpful to establish and use a personal style guide.