Your Personal Style Guide
When your fingers do the talking, sometimes they trip over your words and leave your ideas in shambles. That's why it's helpful to establish and use a personal style guide.
Satisfying Client Needs:
The Client Questionnaire
Write what you know. That's what they teach you in school, but in the world of professional copywriting you'll often be called upon to write content on subjects that are foreign to you.
Who Owns the Copyright
One of the questions new freelancers often ask is, "Who owns the copyright when the work is done?" Keeping in mind that I am not a lawyer, here is my view on copyright ownership and transfers.
Kick the Cans
How many times have you seen phrases like "we can offer you", "we will develop" or "we have created" on a web site? Verbs like can, will, and have take your web copy out of the present and either put it in the future or the past.
Royalty Free vs. Really Free
We've all downloaded software that has Agree and Disagree buttons. To complete your download, you have to click on the Agree button. If you click Disagree, you lose the ability to install the software. Lengthy legal terms can tempt you to click Agree before you read them.